CONCEPTUAL MODEL OF MEDICAL SERVICES MARKETING BY IMITATION MODELING OF PUBLIC HEALTH

Part one. MODEL OF MARKETING SYSTEM I. Marketing System Element's 1. Factor's surroundings 2. Advertisement 3. Standard 4. Economic group 5. Consumption group 6. Staff group 7. An ability to pay 8. Consumer 9. Produce 10. Salary 11. Costs product (services) 12. Case 13. Work cost 14. Good (Services) 15. Unit of labor 16. Efficacy II. Predicate's of Marketing System 1. Need 2. Requirements 3. Supply 4. Income 5. Market (Transaction) 6. Qualification 7. Demand 8. Activity 9. Satisfaction Part two. MODEL OF MARKETING SYSTEM MEDICAL SERVICE A parity and adequacy of concepts of model of marketing system and categories of system of public health service's, functioning in conditions of the market Categories of marketing system Categories of system of public health service’s Factor’s surroundings Medico-social problems Advertisement Medical service Standard Medical standard Economic group Medico-economical group Consumption group Medico-diagnostically group Staff group Medical staff group An ability to pay An ability to pay Consumer Patient Produce A doctor Salary Salary Costs product (services) Summary for a medical help Case Case Work cost Doctor's work cost Good (Services) Treatment Unit of labour Doctor's unit of labour Efficacy Medical help effect Need Illness Requirements Need in medical help Supply Recommendations in medical help Income Income Market (Transaction) Aim (bargain) Qualification Qualification Demand Demand for medical help Activity Medical practice Satisfaction Satisfaction with medical help Model of Marketing System (Construct) Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10 Step 11 Step 12 Step 13 Step 14 Step 15 © Igor A.Togonov (Russia), 2001 Igor Togunov, KMN Russia, Vladimir, St. Gorkogo, 113 "Б"-201 Tel: (0922) 33-15-04 Fax: (0922) 33-51-98 E-mail: igor@vofoms.elcom.ru